2011 Results

CAT 09 - Financial Services (PRE)

GOLD

Spillmann/Felser/Leo Burnett (SWITZERLAND)

Swiss Life, "Life's Turns In A Sentence" Campaign09-00331-PRE
 

Agency (city): Spillmann/Felser/Leo Burnett, Zurich

Creative Director(s): Martin Spillmann, Peter Brönnimann

Copywriter(s): Thomas Schöb, Simon Smit

Art Director(s): Reto Clement, Daniele Barbiero

Short explanation

Swiss Life has flexible Life Insurance. This means: You don't always have to pay the same amount premium. For instance if you stop working, you can stop with the payments.
So we've created reversed sentences, that reflect lifes twists & turns...

Description

Life Insurer