Ogilvy&Mather Ukraine (UKRAINE)
| Bank Forum, "Banking. Germany Style." Campaign ("Mystery", "Surrealism" & "Hysteria") | 09-01255-PRE |
|---|---|
 | |
 | |
 | |
"Mystery"Agency (city): Ogilvy&Mather Ukraine, Kyiv Creative Director(s): Will Rust, Ferenc Benesch Copywriter(s): Karolina Galacz, Alexandra Doroguntsova, Sergey Kolos Art Director(s): Zoltan Visy, Taras Dzendrovskii Photographer(s): David Lukacs Strategic Planner: Martin Alles Account Director: Alexandra Savonik Account Manager: Svetlana Korytko Short explanationThe campaign idea builds on the ironic exaggeration of a genuine German feature – scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner. "Surrealism"Agency (city): Ogilvy&Mather Ukraine, Kyiv Creative Director(s): Will Rust Copywriter(s): Alexandra Doroguntsova Art Director(s): Taras Dzendrovskii Strategic Planner: Martin Alles Account Director: Svetlana Polyakova, Alexandra Savonik Account Manager: Svetlana Korytko Producer: Irina Pigal "Hysteria"Agency (city): Ogilvy&Mather Ukraine, Kyiv Creative Director(s): Will Rust Copywriter(s): Alexandra Doroguntsova Art Director(s): Taras Dzendrovskii Strategic Planner: Martin Alles Account Director: Svetlana Polyakova, Alexandra Savonik, Svetlana Korytko Producer: Irina Pigal DescriptionBank Forum | |