Ogilvy&Mather Ukraine (UKRAINE)
| Bank Forum, "Passion" & "Surprise" ("Passion" & "Surprise") | 09-01261-TVC |
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"Passion"Agency (city): Ogilvy&Mather Ukraine, Kyiv Creative Director(s): Will Rust, Ferenc Benesch Copywriter(s): Balazs Szaday Art Director(s): Zoltan Visy Production Company (& City): Feel Films, Sauna International Film Director(s): Mikko Lehtinen Production Company Producer(s): Nick Hirschkorn, Dan Cleland Strategic Planner: Martin Alles Account Director: Svetlana Polyakova Editor: Miika Vaso DoP: Richard Stewart Short explanationThe campaign idea builds on the ironic exaggeration of a genuine German feature – scrupulousness. Yet, when speaking finance, preciseness can be solely perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner. "Surprise"Agency (city): Ogilvy&Mather Ukraine, Kyiv Creative Director(s): Will Rust, Ferenc Benesch Copywriter(s): Karolina Galacz Art Director(s): Zoltan Visy Production Company (& City): Feel Films, Sauna International Film Director(s): Mikko Lehtinen Production Company Producer(s): Nick Hirschkorn, Dan Cleland Strategic Planner: Martin Alles Account Director: Svetlana Polyakova Editor: Miika Vaso DoP: Richard Stewart DescriptionBank Forum | |