Forsman & Bodenfors (SWEDEN)
| THE NEW VOLVO FH, "THE BALLERINA STUNT" | 14-02797-TVC |
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Agency (city): Forsman & Bodenfors Copywriter(s): Martin Ringqvist/Björn Engström Art Director(s): Anders Eklind/Sophia Lindholm Production Company (& City): Smuggler (Los Angeles) Film Director(s): Henry Alex Rubin Production Company Producer(s): Ray Leaky Agency Producer(s): Alexander Blidner Account Supervisor: Olle Victorin Account Manager: Cilla Glenberg/Alison Arnold Planner: Tobias Nordström Designer: Jerry Wass Editor: Spencer Ferszt @ Marshall Street Post Production: Absolut Post Advertiser's Supervisor: Ulf Nordqvist, Ulf Nordqvist, Håkan Sernros, Helena Strandlund Selander Short explanationIt had never been done before, not even in Hollywood. But that didn't stop Faith Dickey, a world record holder in highlining, from trying to do what everyone thought was impossible. Walking a line between two speeding trucks.The stunt was set up to show the precise handling of the new Volvo FH and to create maximum interest for the launch. | |