Scholz & Friends Berlin (GERMANY)
|Festina Profundo, "The Diver’s Watch in Water Packaging"||42-02536-PAC|
Agency (city): Scholz & Friends
Creative Director(s): Mathias Rebmann, Florian Schwalme
Art Director(s): Michael Hess, Juergen Krugsperger, Ralf Schroeder, Ksenia Slavcheva, Sebastian Frese
Photographer(s): Attila Hartwig
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens, Wolf Schneider
Account Manager: Albert Petzold, David von Hilchen
Image Processing: Maren Boerner
The quality promised by Festina Profundo – that it stays waterproof even over long periods of time – has to be apparent in a packaging design, which satisfies the discerning target group immediately and demonstrates the quality of the watch in a convincing fashion. How can we communicate the advantages of the Festina Profundo at a single glance?
We believe in what we can see: the maximum transparency of the packaging design shows the absolute confidence we have in our product. That’s why we submit the Festina Profunda to quality control directly at the point of sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible test of endurance we can convince the customers of the watch’s outstanding quality.