2012 Results

CAT 01 - Food (TVC)


Publicis Conseil (FRANCE)

Guigoz, "Let's Speak Baby"01-00244-TVC

Agency (city): Publicis Conseil

Creative Director(s): Steve O'Leary

Copywriter(s): Antonin Jacquot

Art Director(s): Philippe d'Orgeville

Production Company (& City): La Pac

Film Director(s): David Shane

Production Company Producer(s): xx

Agency Producer(s): Pierre Marcus, Armelle Sudron, Florent Villiers (WAM)

Art buyers: Jean-Luc Chirio, Anne Traonouil (Elysian Fields)

Photographer: Achim Lippoth

Account managers: Celine Colin, Nathalie Do Dang Vinh, Laure Quilis, Emmanuelle Monset

Chief Creative Officer: Olivier Altmann

Advertiser's supervisor: Bert Demeyere, Charlotte David, Jennifer Labau

Short explanation

Babies. They’re really cute but sometimes we really just don’t understand what they’re saying. This is the focus of this amusing film which captures the lack of miscommunication between the two generations. Thanks to subtitles however, we begin to perfectly understand baby talk. Whether, a baby tries to correct a parent, warn them about something or even take advantage of a situation to laugh at them, it becomes clear that «You need to understand babies to understand their needs » Guigoz. Let’s speak Baby.