2012 Results

CAT 01 - Food (TVC)

BRONZE

DDB Group New Zealand (NEW ZEALAND)

McDonald's Olympics, "Staying Up"01-03613-TVC
 

Agency (city): DDB Group New Zealand

Creative Director(s): Andy Fackrell, Jordan Sky

Copywriter(s): Pete Gosselin, Jay Hunt

Art Director(s): Pete Gosselin, Jay Hunt

Production Company (& City): Revolver, Sydney

Film Director(s): Steve Rogers

Production Company Producer(s): Pip Smart

Agency Producer(s): Judy Thompson, Kim Baldwinson

Short explanation

This spot for Australia and New Zealand celebrates McDonald’s sponsorship of the London 2012 Olympics. Unfortunately, for those living on this side of the world, all of the action and events will be on through the night. The ad centres on the story of a young boy and his Dad by highlighting the struggle of having to stay up to watch the Olympics.