2012 Results

CAT 01 - Food (POS)

GOLD

Leo Burnett London (UNITED KINGDOM)

McDonald's Olympics, "We All Make the Games" Campaign
"The Flag-Waving Piggy-Backer", "The Nervy Peeker", "The Sulky Pants", "The Proudest Mum In The Whole Wide World" & "The Blubbering Wreck"
01-04276-POS
 

Agency (city): Leo Burnett London

Creative Director(s): Justin Tindall (ECD) & Adam Tucker

Copywriter(s): Mark Franklin & Rob Tenconi

Art Director(s): Mark Franklin & Rob Tenconi

Description

Poster campaign for McDonald's Olympics