2012 Results

CAT 02 - Confectionery & Snacks (TVC)


DDB & Tribal Amsterdam (NETHERLANDS)

Autodrop - Liquorice Candy, "Secret Portal"02-03087-TVC

Agency (city): DDB & Tribal Amsterdam

Creative Director(s): Joris Kuijpers/Dylan De Backer

Copywriter(s): Menno Schipper

Art Director(s): Nils Taildeman

Production Company (& City): Electric Zoo

Film Director(s): Hans Knaapen

Production Company Producer(s): Maarten van Hemmen

Agency Producer(s): Nikki Haighton

Short explanation

These guys at the office have a very special bag of Autodrop. It's every candy lover's dream:
the bag gives access to an endless supply of Autodrop. At least, that's what they think. A
group of workmen have another story to tell.


Autodrop is a licorice candy that is mainly eaten in the car. Which isn’t strange, given its name. With this campaign, we take the brand and the product outside of the car, into a working environment.