2012 Results

CAT 03 - Drinks (TVC)



Bavaria, "Charlie Sheen - 'Rehab'"03-02488-TVC

Agency (city): Selmore Amsterdam

Creative Director(s): Diederick Hillenius

Copywriter(s): Thomas Reinhold

Art Director(s): Tibor Van Ginkel

Production Company (& City): Bonkers Amsterdam

Film Director(s): Jonathan Herman

Production Company Producer(s): Saskia Kok

Agency Producer(s): Marga Bierema

Account Supervisor: Olivier Koning

Advertiser's Supervisor: Peer Swinkels/Ralph Bongaerts/Jeroen Vonk/Eric Wewerinke

Account Manager: Vincent Breedveld/Eel Suermondt

D.O.P: Glynn Speeckeart

Editor: Gert Van Berckelaer

Music: Artist/Title: Massivemusic

Sound Design/Arrangement: Fc Walvisch

Post Production: Hectic Electric

Other Credits: Richard H. Coll


We witness how Charlie Sheen leaves the Rehab clinic. While driving home he notices that everybody on the streets -even cops and pregnant women- is drinking beer. When he arrives home, he finds out what has happened to the world: everybody is drinking Bavaria 0.0% (alcohol free beer).