A coffee for optimists
Your cup is never half empty at McDonald’s, it seems. In fact it’s practically running over, as this Grand Prix Award-winning print ad from DDB Helsinki suggests.
There were more complex entries up for the top prize in the press category. More classic entries too. They all had their merits, hotly debated by the jury, but this planet-sized vision of a cup of java beat out the competition thanks to the simplicity of the idea and the brilliance of its execution.
What’s great about it, of course, is that it makes you look twice. The eye adjusts, you suddenly get the picture – and then you smile. Which is perfect, because making people smile is exactly what McDonald’s is all about.
DDB Helsinki (FINLAND)
|McDonald's, "Large Coffee" Campaign|
"Large Coffee - Morning" & "Large Coffee - Day"
Agency (city): DDB Helsinki
Creative Director(s): Vesa Tujunen
Copywriter(s): Vesa Tujunen
Art Director(s): Jukka Mannio
Photographer(s): Marjo Tokkari
Illustrator(s): Fake Graphics
Graphic Design: Antti Salminen
Account Director: Jarno Lindblom
Account Manager: Pia Eiro
Producer: Kirsi Pärni
Key Account Director: Niina Pankko, OMD Finland
Print ads for promoting McDonald's Large Coffee. Morning version and Day version published in the few biggest newspapers in Finland.