2012 Results

CAT 03 - Drinks (PRE)


McCANN Worldgroup Deutschland (GERMANY)

Coca-Cola, "Open Happiness"03-02516-PRE

Agency (city): McCann Berlin

Creative Director(s): Bill Biancoli, Stefan Baechle, Thorsten Adenauer

Copywriter(s): Tilo Endert

Art Director(s): Erik Gonan

Graphic Design: Lisa Marie Schröder

Account Supervisor: Susanne Wenig, Dennis Schwinn

Short explanation

How to create an original, eye-catching and most of all emotional Press Ad for Coca-Cola? Easy: with a smile. Developed directly out of the brand, "Open Happiness" comes to life immediately for every viewer, and enhances the cheerfulness already contained in the original Coke logo.


Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries.