McCANN Worldgroup Deutschland (GERMANY)
|Coca-Cola, "Open Happiness"||03-02584-POS|
Agency (city): McCann Berlin
Creative Director(s): Bill Biancoli, Stefan Baechle, Thorsten Adenauer
Copywriter(s): Tilo Endert
Art Director(s): Erik Gonan
Graphic Design: Lisa Marie Schröder
Account Supervisor: Susanne Wenig, Dennis Schwinn
How to create an original, eye-catching and most of all emotional Billboard for Coca-Cola? Easy: with a smile. Developed directly out of the brand, "Open Happiness" comes to life immediately for every viewer, and enhances the cheerfulness already contained in the original Coke logo.
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries.