2012 Results

CAT 03 - Drinks (POS)


McCANN Worldgroup Deutschland (GERMANY)

Coca-Cola, "Athletes" Campaign
"Swimmer", "Runners", "Gymnast", "High Jumper", "Artistic Gymnast", "Beach Volleyball Player" & "Torch Bearer"

Agency (city): McCann Germany/ McCann Geneva

Creative Director(s): Bill Biancoli

Copywriter(s): Bill Biancoli

Art Director(s): Birol Bayraktar, Michael Jacob, Florian Fischkal

Illustrator(s): Yue-Shin Lin

Account Manager: Christiane Hahn

Short explanation

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.


Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries.