McCANN Worldgroup Deutschland (GERMANY)
|Coca-Cola, "Athletes" Campaign|
"Swimmer", "Runners", "Gymnast", "High Jumper", "Artistic Gymnast", "Beach Volleyball Player" & "Torch Bearer"
Agency (city): McCann Germany/ McCann Geneva
Creative Director(s): Bill Biancoli
Copywriter(s): Bill Biancoli
Art Director(s): Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator(s): Yue-Shin Lin
Account Manager: Christiane Hahn
Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries.