2012 Results

CAT 03 - Drinks (TVC)



Lipton Ice Tea, "Lipton Ice Tea" Campaign


Agency (city): DDB Paris

Creative Director(s): Nick Bell/Pierrette Diaz/Matthieu Elkaim

Copywriter(s): Pierre-Antoine Dupin

Art Director(s): Frederic Lahache

Production Company (& City): Gorgeous (Poole, Dorset)

Film Director(s): Stacy Wall

Production Company Producer(s): Kate Leahy

Agency Producer(s): Lucinda Ker

Short explanation

This humorous advert sees Jackman filming with a beautiful young woman in the middle of the Savannah being half-heartedly slapped as part of his latest film. The actress's slap is so timid that the whole film crew step in to demonstrate to her how to slap Jackman properly. With little success the entire crew take a break and Jackman, feeling hot and weary, reaches for a bottle of perfectly chilled Lipton Ice Tea, dabs it on his red cheek and takes long, refreshing gulps. Jackman is immediately refreshed and returns to set completely revitalized. With a mischievous twinkle in his eye, he drops an ice cube down the back of his co-star's dress. Shocked and stunned by the temperature, she slaps Jackman firmly but perfectly and the entire crew applaud and congratulate her on the 11/17 perfect slap.


Lipton Ice Tea is a great thirst-quencher. Wherever you are, this is probably the most refreshing break you can haveā£