2012 Results

CAT 03 - Drinks (TVC)



Martini, "Luck Is an Attitude"03-04364-TVC

Agency (city): Fred & Farid Paris

Creative Director(s): Fred Raillard, Farid Mokart

Production Company (& City): Gorgeous London

Film Director(s): Peter Thwaites

Production Company Producer(s): Anna Hashmi

Agency Producer(s): Kate Taylor


The star of the film, Yuri Buzzi, was selected through a talent search on Facebook called the Martini Kisser Casting.
The ad follows Yuri as he goes through his day. On one side he is confident and seizes the many opportunities that come along his way. On the other side he is sitting back and watching the world pass him by, nothing exciting happens to him, until the final twist.

The commercial suggest that you can create your own luck with the choices you make and the attitude you take in life.