2012 Results

CAT 03 - Drinks (TVC)


Wieden+Kennedy Amsterdam (NETHERLANDS)

Heineken, "The Express"03-04432-TVC

Agency (city): Wieden+Kennedy Amsterdam

Creative Director(s): Mark Bernath And Eric Quennoy

Copywriter(s): Dan Maxwell

Art Director(s): Thijs Biersteker, Adrien Bindi

Production Company (& City): MJZ London

Film Director(s): Matthijs Van Heijningen

Production Company Producer(s): Chris McBride

Agency Producer(s): Tony Stearns, Niko Koot

Executive Creative Directors: Mark Bernath And Eric Quennoy

Group Account Director: Clay Mills, Jordi Pont

Account Director: Clare Pickens

Account Manager: Jorge Fesser

Project Manager: Sharon Kwiatkowski

Business Affairs: Barrie Williams

Heineken Global Brand Director : Cyril Charzat

Heineken Global Communications Director: Sandrine Huijgen

Heineken Global Communications Manager: Josefien Olij

Editing Company: Hagon

Audio Post: Grand Central Studios

Music: Gin Wigmore / ”Man Like That”

Post production: The Mill


'The Express' sets up the legendary encounter that sees Heineken come face to face with James Bond in their most legendary collaboration yet. The film opens in a train station with the Heineken Legend, a Man of the World, being mistaken for Bond by some nasty looking villains. Our hero has to use his resourcefulness to get himself out of a sequence of different Bond-esque situations, all taking place through a succession of train carriages, to outwit the villains and get to James Bond himself, his female companion Severine and a mysterious silver case.