BBH INDIA (INDIA)
|Google Chrome , "Tanjore"||04-00735-TVC|
Agency (city): BBH India
Creative Director(s): Russell Barrett
Copywriter(s): Nikhil Panjwani, Malhaar Rao, R.Venkatraman
Art Director(s): Kunal Sawant
Production Company (& City): Eeksaurus Films
Film Director(s): E.Suresh
Production Company Producer(s): Nilima Eriyat
Agency Producer(s): Sushma Joseph
Managing Partners: Paul Ward, Partha Sinha, Raj Kamble, Subhash Kamat
Executive Creative Director: Russell Barrett
From a Tanjore artist to a successful businessman – the latest ad for Google Chrome, in its ongoing ‘The web is what you make of it’ campaign, tells the real story of Tanjore local, G Rajendran. And how he kept the dying art of Tanjore paintings alive. Using the Internet, he created his own website to facilitate his business/art and other Google products to promote himself. This commercial demonstrates how the oldest Indian art form looked to the most modern marketplace to keep itself relevant and used it effectively to thrive and survive in today’s fast-paced world.
Google Chrome is an extremely fast and user-friendly internet browser from Google.