2012 Results

CAT 04 - Communication Services (TVC)

SILVER

BBH INDIA (INDIA)

Google Chrome , "Tanjore"04-00735-TVC
 

Agency (city): BBH India

Creative Director(s): Russell Barrett

Copywriter(s): Nikhil Panjwani, Malhaar Rao, R.Venkatraman

Art Director(s): Kunal Sawant

Production Company (& City): Eeksaurus Films

Film Director(s): E.Suresh

Production Company Producer(s): Nilima Eriyat

Agency Producer(s): Sushma Joseph

Managing Partners: Paul Ward, Partha Sinha, Raj Kamble, Subhash Kamat

Executive Creative Director: Russell Barrett

Short explanation

From a Tanjore artist to a successful businessman – the latest ad for Google Chrome, in its ongoing ‘The web is what you make of it’ campaign, tells the real story of Tanjore local, G Rajendran. And how he kept the dying art of Tanjore paintings alive. Using the Internet, he created his own website to facilitate his business/art and other Google products to promote himself. This commercial demonstrates how the oldest Indian art form looked to the most modern marketplace to keep itself relevant and used it effectively to thrive and survive in today’s fast-paced world.

Description

Google Chrome is an extremely fast and user-friendly internet browser from Google.