2012 Results

CAT 05 - Transport & Tourism (TVC)


Ogilvy & Mather Werbeagentur (GERMANY)

DB (German Rail), "Hard to Impress"05-00337-TVC

Agency (city): Ogilvy Germany

Creative Director(s): Dr. Stephan Vogel (CCO, CD)

Copywriter(s): Dr. Stephan Vogel

Art Director(s): Dr. Stephan Vogel

Production Company (& City): JO!Schmid, Berlin

Film Director(s): Martin Schmid

Production Company Producer(s): Michael Schmid

Agency Producer(s): Jennifer Porst

Cinematographer: Peter Meyer

Editors: Marty Schenk

Post Production: Slaughterhouse Berlin

Music: Pearls Music, Frankfurt

Client Account Directors: Ulrich Klenke, Gabriele Handel-Jung, Peter Kraemer, Steeve Goodwin

Agency Account Directors: Martina Huschka, Roland Stauber

Short explanation

As part of the big German Rail „employer branding“ campaign our TV commercial aimed to attract young people – especially women – to apply for jobs at German Rail.
An overly self-confident man tries to chat up a lady in a bar by boasting about his sports car. But he gets more than he bargained for when the woman reveals that she is driving a much faster and more powerful machine – A German Rail Inter City Express train, in fact. The lady is no actress; she’s a real train driver.


DB (German Rail)