2012 Results

CAT 05 - Transport & Tourism (POS)

BRONZE

Ogilvy & Mather London (UNITED KINGDOM)

Expedia City Breaks, "All You Can" Campaign
"Moscow", "Paris" & "London"
05-03025-POS
 

Agency (city): Ogilvy & Mather London

Creative Director(s): Gerry Human

Copywriter(s): Laura Rogers

Art Director(s): Trevallyn Hall

Illustrator(s): Keita Sagaki

Typographers(s): Trevallyn Hall

Art Buyer: Brigitte Martin

Account Director: Stephen Hillcoat

Description

The brief was to promote Expedia as the go-to site for planning and booking a city break.
Expedia is an Internet-based travel website.
Expedia is packed with everything you need to plan a great city break, from flights and hotels, to car rentals, traveller tips and suggested itineraries.
The challenge was to draw consumers’ attention to city breaks on Expedia’s and encourage them to book.
Our solution: An press and outdoor campaign that focuses on iconic city scenes. The tiny drawings range from the factual to the fantastical, bringing to life the fact that Expedia is the travel resource for limitless city adventures.