2012 Results

CAT 05 - Transport & Tourism (POS)



Legoland Windsor Resort, "Mini Breaks" Campaign
" 6 Sheet", "48 Sheet", "96 Sheet" & "Digi Board"

Agency (city): DLKW LOWE, London

Creative Director(s): Christian Sewell & Andy Mcananey

Copywriter(s): Ben Mccarthy & Seb Housden

Art Director(s): Ben Mccarthy & Seb Housden

Typographers(s): Rob Carew

Digital Artwork: Rob Carew

Executive Creative Directors: Dave Henderson & Richard Denney

Designer: Rob Carew

Art Buyer: Bel January

Account Management: Ben Knighton & Charlotte Rodgers

Short explanation

For Legoland Minibreaks we created a poster campaign from
the Lego world and took it into the real world. Using real Lego
bricks we built scaled down models of standard UK poster
sizes. We even created digital sites. Each billboard carried a
bold, simple message. We worked with JCDecaux to place the
posters at various high profile locations such as train stations,
roadsides and pedestrian areas throughout the UK.


Staying overnight at the new LEGOLAND Windsor Resort Hotel is a must for all LEGO fans. Short break packages can be tailored to individual requirements - now named Mini Breaks!