2012 Results

CAT 05 - Transport & Tourism (POS)


Publicis Frankfurt Zweigniederlassung der PWW GmbH (GERMANY)

B&B Hotels, "Bed & Breakfast" Campaign
"Sunny Side Up", "Sandwich", "Cheese" & "Scrambled Eggs"

Agency (city): Publicis Frankfurt

Creative Director(s): Diana Sukopp

Copywriter(s): Felix Seiffert

Art Director(s): Anne Henkel

Photographer(s): Marc Wuchner

Handcraft: Anne Henkel

Account: Claudia Giese


The B&B hotels combine comfort, style and a good price to an overall enjoyable hotel event. Without bells and whistles the guests are getting just what they need after an exhausting journey. To bring this idea to life with strong visuals was the task for the campaign with the aim to increase both awareness and guest numbers for the B&B Hotels.
There are 2 things that stressed travellers are most looking forward to when checking into a hotel: a comfortable bed and a good breakfast the next morning. We are bringing these 2 desires together on our executions in an unseen and creative way. We show hotel beds that with their mattresses, the placement of the cushions, the color of the duvet and the form of the linen reminding you of delicious breakfast sandwiches and make very clear that here guests get both: a relaxing sleep and a delicious breakfast. The headline “bed & breakfast, single room starting at 45,50 €” helps to bring the idea to the point and tells the people what the hotel offers.