2012 Results

CAT 06 - Retail Services (TVC)



John Lewis, "The Long Wait"06-01490-TVC

Agency (city): adam&eveDDB London

Creative Director(s): Ben Priest, Ben Tollett, Emer Stamp

Copywriter(s): John Long, Matt Gay

Art Director(s): John Long, Matt Gay

Production Company (& City): Blink, London

Film Director(s): Dougal Wilson

Production Company Producer(s): Ben Link

Agency Producer(s): Matt Craigie

Account Supervisor: Tammy Einav

Director of Marketing, John Lewis: Craig Inglis

Planner: David Golding

Editing Company: Final Cut, London

Editor: Joe Guest

Sound Studio: Factory, London

Post Production: MPC, London

Short explanation

This story follows a boy in the days leading up to Christmas Day. We see him wishing time away as he waits for the big day to arrive. But when he wakes on Christmas morning he ignores his own presents, and gets a gift he has crudely wrapped from his wardrobe. We finally realise that he has been excitedly waiting to give the perfect gift to his parents. We see a super which reads 'For gifts you can't wait to give'.