2012 Results

CAT 06 - Retail Services (TVC)

SILVER

McCann Manchester (UNITED KINGDOM)

Aldi, "Like Brands" Campaign
"Fish Fingers", "Low Fat Cereal", "Jaffa Cakes", "Washing Powder", "Spread", "Chocolate Bunnies" & "Cheese Triangles"
06-03998-TVC
 

"Fish Fingers"

Agency (city): McCann Manchester

Creative Director(s): Dave Price, Neil Lancaster

Copywriter(s): Neil Lancaster

Art Director(s): Dave Price

Production Company (& City): Moxie Pictures, London

Film Director(s): MJ Delaney

Agency Producer(s): Alex Cowley

Short explanation

Supermarket own-label products are usually poor in quality. Aldi products are actually high in quality.
So we likened their products to the best brands in the world. What's not to like?

"Low Fat Cereal"

Agency (city): McCann Manchester

Creative Director(s): Dave Price, Neil Lancaster

Copywriter(s): Neil Lancaster

Art Director(s): Dave Price

Production Company (& City): Moxie Pictures, London

Film Director(s): MJ Delaney

Agency Producer(s): Alex Cowley

"Jaffa Cakes"

Agency (city): McCann Manchester

Creative Director(s): Dave Price, Neil Lancaster

Copywriter(s): Neil Lancaster

Art Director(s): Dave Price

Production Company (& City): Moxie Pictures, London

Film Director(s): MJ Delaney

Agency Producer(s): Alex Cowley

"Washing Powder"

Agency (city): McCann Manchester

Creative Director(s): Dave Price, Neil Lancaster

Copywriter(s): Neil Lancaster

Art Director(s): Dave Price

Production Company (& City): Bare Films, London

Film Director(s): Joe Bullman

Agency Producer(s): Alex Cowley

"Spread"

Agency (city): McCann Manchester

Creative Director(s): Dave Price, Neil Lancaster

Copywriter(s): Neil Lancaster

Art Director(s): Dave Price

Production Company (& City): Bare Films, London

Film Director(s): Jow Bullman

Agency Producer(s): Lucy Moore

"Chocolate Bunnies"

Agency (city): McCann Manchester

Creative Director(s): Dave Price, Neil Lancaster

Copywriter(s): Neil Lancaster

Art Director(s): Dave Price

Production Company (& City): Moxie Pictures, London

Film Director(s): MJ Delaney

Agency Producer(s): Alex Cowley

"Cheese Triangles"

Agency (city): McCann Manchester

Creative Director(s): Dave Price, Neil Lancaster

Copywriter(s): Neil Lancaster

Art Director(s): Dave Price

Production Company (& City): Bare Films, London

Film Director(s): Joe Bullman

Agency Producer(s): Alex Cowley

Description

Supermarket own-label products are usually poor in quality. Aldi products are actually high in quality.
So we likened their products to the best brands in the world. What's not to like?