2012 Results

CAT 07 - Financial Services (PRE)



Mapfre, "Life Passes By" Campaign07-00379-PRE

Agency (city): Zapping/M&C Saatchi

Copywriter(s): Jorge Campaña

Art Director(s): Ana Delgado, Alvaro Moragón

Photographer(s): Alfonso Herránz

Executive creative directors: Uschi Henkes, Manolo Moreno, Urs Frick


We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer.

To stress this idea we used posters with an older look.