Havas Worldwide Tunisie (TUNISIA)
|Protek, "Camera" Campaign|
"Triumph" & "Stick"
Agency (city): Havas Worldwide Tunisia
Creative Director(s): Jean-François Fournon
Copywriter(s): Mehdi Klibi/Haythem Derbel
Art Director(s): Mehdi Klibi/Haythem Derbel
Production Company (& City): Not'Prod (Tunis)
Film Director(s): Mehdi Klibi
Production Company Producer(s): Makrem Abdellatif
Agency Producer(s): Yosr Hmam
Strategic Planner: Sara Zebouchi
Media: Karim Abdelkhalek/Hamza Bouallègue/Monji Bhouri
Media Partner: TWT TV Channel
Four dangerous guys holding knives and sticks are attacking a young man. They end up catching him and threatening him in the street. When one of the gangsters is keeping an eye on the neighbourhood, he suddenly notices the Protek surveillance camera. He runs quickly to alert his fellows while the victim is laid down on the ground. All of a sudden, the four guys change their behaviour and act as if they have done nothing. They carry the victim and throw him in the air as if they were celebrating a victory. They kiss him in front of the camera and run away.
Two young people on a scooter are driving around to find their victim. All of a sudden, they notice a young person speaking on the phone.
Protek is a Tunis based security services company for organizations and individuals that sells monitoring and security systems such as surveillance cameras.