DDB Tribal Group (GERMANY)
|Bosch NoFrost Technologie, "Icebergs" Campaign|
"Iceberg 1", "Iceberg 2" & "Iceberg 3"
Agency (city): DDB Tribal Berlin
Creative Director(s): Bastian Meneses von Arnim, Daniel Bödeker
Copywriter(s): Daniel Bödeker, Mario Loncar
Art Director(s): Veit Moeller, Mario Loncar
Photographer(s): Szymon Plewa
Digital Artwork: Post Production/ Graphic: Michail Paderin
Account Manager: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann
Art Buyer: Susanne Kreft
Idea: Mario Loncar
Chief Creative Officer:: Eric Schoeffler
Raise general awareness for the fact, that a new Bosch freezer with NoFrost-Technology saves a lot of energy and is good for the environment. Thanks to the NoFrost-Technology, that prevents ice build-up in the freezer compartment – unlike many common fridges. This saves energy in the long term, because most people do not defrost often enough. It’s an annoying task after all.