2012 Results

CAT 08 - Homes, Furnishings & Appliances (PRE)

BRONZE

JWT Warszawa Sp. z o.o. (POLAND)

IKEA LED Bulbs, "Bulb"08-04299-PRE
 

Agency (city): JWT Warsaw

Creative Director(s): Mariusz Pitura

Copywriter(s): Joanna Sroka

Art Director(s): Bartosz Palasek

Short explanation

How should we best communicate environmentally-friendly LED bulbs in a press ad?
Let's do it the IKEA way and use their language.