2012 Results

CAT 09 - Household Maintenance (TVC)



OMO, "Set Free"09-02838-TVC

Agency (city): DLKW LOWE

Creative Director(s): Richard Denney & Dave Henderson

Copywriter(s): Theo Bayani

Art Director(s): Miguel Gonzalez

Production Company (& City): Outsider

Film Director(s): Jorn Threlfall

Production Company Producer(s): Tex Travi

Agency Producer(s): Abigail Tarrant

Executive Creative Directors: Richard Denney & Dave Henderson

Account Management: Rupen Desai

Short explanation

In this film, Omo gives new meaning to its classic ‘Dirt is Good’ mantra by reminding parents that the act of letting go is crucial to a child’s development.
One by one, a little girl releases her pets into the wild where they rightfully belong. Mum sees this act of compassion beyond her daughter’s years and learns a valuable lesson - if you love something, set it free.
So, mum takes her daughter into vast open space where she too sets her free. We see carefree scenes of the young girl playing in the mud as mum watches on without worry.


From washing liquids to capsules, powder, tablets and sachets, Omo laundry products help tackle tough stains, even at low temperatures.