DLKW LOWE (UNITED KINGDOM)
|OMO, "Dirt is Good" Campaign|
"Mud", "Adventures" & "Bravery"
Agency (city): DLKW LOWE, London
Creative Director(s): Dave Henderson & Richard Denney
Copywriter(s): Theo Bayani
Art Director(s): Miguel Gonzalez
Photographer(s): Dario Mitidieri
Typographers(s): Jamie Craven
Producer: Gary Wallis
Head of Art: Christian Sewell
Head of Design: Jamie Craven
Executive Creative Directors: Richard Denney & Dave Henderson
Account Management: Rupen Desai
In this series of print ads, Omo gives new meaning to its classic ‘Dirt is Good’ mantra by reminding parents that the great outdoors is crucial to a child’s development. Omo enables parents to let their kids go outside and get dirty because they know they're learning valuable life lessons they wouldn't normally learn cooped up inside the house. We see these lessons printed on the clothes they wear in carefree scenes of children having fun in the park.
From washing liquids to capsules, powder, tablets and sachets, Omo laundry products help tackle tough stains, even at low temperatures.