2012 Results

CAT 10 - Public Interest (PRE)


Y&R Group Switzerland AG (SWITZERLAND)

Reporters Without Borders, "Putin"10-00886-PRE

Agency (city): Advico Y&R, Zurich

Creative Director(s): Daniel Bieri, Thomas Engeli

Copywriter(s): Dieter Boller, Kevin Bloch, Florian Tillmann

Graphic Design: Vincent Schaublin

Short explanation

The ad explicates the manipulation of journalists by Vladimir Putin’s government, showing human rights abuse in the Russian media landscape.


Reporters without Borders advocates freedom of opinion and press around the globe, researches and documents violations of this human right, and supports persecuted journalists and media.