2012 Results

CAT 10 - Public Interest (PRE)



ISHR (International Socienty for Human Rights), "Hangman" Campaign
"Latif", "Diego", "Ismael" & "Elena"

Agency (city): BBDO Proximity Duesseldorf GmbH

Creative Director(s): Michael Plueckhahn

Copywriter(s): Dominique Becker

Art Director(s): Sven Knaebel

Photographer(s): Robert Eikelpoth

Creative/Managing Directors: Christian Mommertz, Sebastian Hardieck

Chief Creative Officer: Wolfgang Schneider (BBDO Germany GmbH)

Account Director: Liselotte Schwenkert

Junior Account Director: Judith Hillebrand

Director Print Production: Bernhard Burg

Head of Art Buying: Birgit Paulat

Junior Art Director: Nicoletta Kiermanzek

Short explanation

Some countries like Iraq, Egypt, Eritrea or Sudan are still practising capital punishment by hanging. The decision of life or death is frequently based on the arbitrariness of state leaders.

The international print campaign "Hangman" by IGFM (ISHR) aims to raise awareness of these grievances with striking posters at major airports. According to the principle of the popular game "Hangman", the campaign makes it clear how easy it can be to help. Each observer will be challenged to finish the Hangman game before it is finally too late – by donating $, €, £ or ¥ via text message.