2012 Results

CAT 10 - Public Interest (PRE)

SILVER

BBDO Russia Group (RUSSIAN FEDERATION)

WWF, "We Are One" Campaign
"Polar Bear", "Sea Lion" & "Whale"
10-01363-PRE
 

Agency (city): BBDO Russia Group

Creative Director(s): Luis Tauffer / Andres Vergara

Copywriter(s): Luis Tauffer / Andres Vergara

Art Director(s): Andres Vergara / Luis Tauffer

Illustrator(s): Kentaro Nagai

Description

Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.