2012 Results

CAT 10 - Public Interest (PRE)



Girl Hub Advocacy for Female Empowerment, "Speechless"10-03816-PRE

Agency (city): DDB Lagos

Creative Director(s): Chuma Obumselu, Babatunde Sule

Copywriter(s): Maurice Ugwonoh

Art Director(s): Abolaji Alausa

Illustrator(s): Abolaji Alausa

Short explanation

Using culturally accepted imagery, the advert shows that having a voice does not have to be alien to Islamic culture, it can indeed be a part of it, if only we look at things differently.


A press advert for the Girl Hub initiative which was set up by Nike Foundation to give female Northern Nigerian children a voice in their predominantly Muslim communities.