DDB LAGOS (NIGERIA)
|Girl Hub Advocacy for Female Empowerment, "Speechless"||10-03816-PRE|
Agency (city): DDB Lagos
Creative Director(s): Chuma Obumselu, Babatunde Sule
Copywriter(s): Maurice Ugwonoh
Art Director(s): Abolaji Alausa
Illustrator(s): Abolaji Alausa
Using culturally accepted imagery, the advert shows that having a voice does not have to be alien to Islamic culture, it can indeed be a part of it, if only we look at things differently.
A press advert for the Girl Hub initiative which was set up by Nike Foundation to give female Northern Nigerian children a voice in their predominantly Muslim communities.