2012 Results

CAT 10 - Public Interest (TVC)



Rainforest Alliance, "Follow the Frog"10-04288-TVC

Agency (city): Wander (Los Angeles)

Creative Director(s): Max Joseph

Copywriter(s): Max Joseph

Art Director(s): Max Joseph

Production Company (& City): Wander (Los Angeles)

Film Director(s): Max Joseph

Production Company Producer(s): Aaron Weber

Agency Producer(s): Aaron Weber

Actor: Tim Rock

Short explanation

This video shows the viewer how easy it is to do something good by showing them exactly what they are not going to do. You are not going to quit your job, head into the rainforest and lead an epic battle between the indigenous tribal people and the evil loggers - but it is sure fun to see someone try!


You don't have to go to the ends of the Earth to save the rainforest. Just Follow the Frog! Shop for Rainforest Alliance Certified products here: http://ow.ly/dKlao.

The Rainforest Alliance is a nonprofit conservation organization that holds Charity Navigator's highest rating of Four Stars: http://ow.ly/ekYUy.

What's behind the green frog seal? Only farms that meet rigorous sustainability criteria earn the right to use the Rainforest Alliance Certified seal. These criteria address all of the three pillars of sustainability -- environmental protection, social equity and economic viability -- and farms are evaluated by independent, third-party auditors. Learn more about Rainforest Alliance Certification and its impacts here: http://ow.ly/ekYOW.