Leo Burnett Schweiz AG (SWITZERLAND)
|Victorinox, "Fan Letters" Campaign|
"Puschlav", "Galveston Bay", "Sydney", "Portland" & "Sulawesi"
Agency (city): Spillmann/Felser/Leo Burnett, Zurich
Creative Director(s): Martin Spillmann, Johannes Raggio, Pablo Schencke
Copywriter(s): Johannes Raggio, Diana Rossi
Art Director(s): Pablo Schencke
Photographer(s): Michael Nager, Ebo Fraterman
Art Buying: Suzana Kovacevic
There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign.