2012 Results

CAT 12 - Clothing, Footwear & Personal Accessories (PRE)

BRONZE

DLVBBDO (ITALY)

Cam Baby Products, "Curiosity" Campaign
"Breathing Straws", "Candle Snow", "Squirrel Thiefs", "Star Blanket", "Tree Deer", "Mountain Pencils" & "Sleeping Car"
12-03134-PRE
 

Agency (city): DLV BBDO Milan

Creative Director(s): Stefania Siani / Federico Pepe

Copywriter(s): Dennis Casale

Art Director(s): Matteo Pozzi

Illustrator(s): Davide Calluori

Description

Cam, the child’s world is one of the most important companies for baby products in Italy.
The company sells, through Italy and abroad, pushchairs, highchairs, etc.
Children make a lot of questions and their answers are so incredibly fantastic. We came up with a simple creative concept (CuriOOsity) in which the children’s fantastic answers become the leading theme of our campaign.
The result was a imaginative, although realistic, vision of the world through children’s fantasy.