2012 Results

CAT 12 - Clothing, Footwear & Personal Accessories (TVC)


Ogilvy & Mather Werbeagentur (GERMANY)

JAKO-O, "Let Kids Be Kids" Campaign
"The Schedule"

Agency (city): Ogilvy Germany

Creative Director(s): Dr. Stephan Vogel (CCO), Peter Strauss

Copywriter(s): Peter Strauss, Dr. Stephan Vogel, Jens Friggemann

Art Director(s): Ute Sonntag

Production Company (& City): JO!SCHMID, Berlin

Film Director(s): Martin Schmid

Production Company Producer(s): Anne Baeker

Agency Producer(s): Claudia Vaternahm

Editor: Toni Froschhammer

Music Production: Andreas Bruhn, Michi Besler @ Eardrum

Creative Assistant: Sophia Metzler

Advertiser's Supervisor: Bettina Peetz

Account Management: Larissa Kleemann

Planning: Larissa Pohl, Sabina Pal

Short explanation

Jako-o is a very popular brand for kid’s fashion and toys. However, consumers cease to acknowledge the quality of their offerings, and view Jako-o increasingly as “too expensive”. They have stopped seeing Jako-o as a pioneer of the industry.


store for toys and kid's clothing