2012 Results

CAT 12 - Clothing, Footwear & Personal Accessories (PRE)


Ogilvy & Mather Werbeagentur (GERMANY)

Schoeffel Outdoor Clothing, "Campaign With a View" Campaign
"Conference Room", "Leg Room", "Air Conditioning", "Fitness Studio" & "Protein Drink"

Agency (city): Ogilvy Germany

Creative Director(s): Dr. Stephan Vogel (CCO), Helmut Meyer, Nico Ammann, Lothar Mueller

Copywriter(s): Lothar Mueller, Martin Gillan

Art Director(s): Nico Ammann, Till Schaffarczyk

Photographer(s): Uli Wiesmeier, Nico Ammann

Creative Planning: Thomas Strerath, Larissa Pohl, Magnus Höltke

Account Management: Christian von Dewall, Jonas Bailly, Sarah Nawroth

Advertiser's Supervisor: Corinna Umbach


Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schöffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.

Getaway Clothing.