2012 Results

CAT 13 - Automobiles (PRE)

SILVER

Publicis Conseil (FRANCE)

Renault F1, "Red is Dead" Campaign13-00258-PRE
 

Agency (city): Publicis Conseil

Creative Director(s): Olivier Altmann

Copywriter(s): Mathieu Degryse

Art Director(s): Yves-Eric Deboey

Photographer(s): David Gill

Illustrator(s): xx

Graphic Design: xx

Typographers(s): xx

Digital Artwork: xx

Account manager: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc

Strategic planning: Helene Duvoux-Mauguet

Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud (Elysian Fields)

Advertiser's supervisor: Stephen Norman/Bruno Travade/Dominique Musset/Andreea Culcea/Belen d’Alexis

Chief Creative Officer: Olivier Altmann

Assisting AD: Fanny Chevalier, Jean Weessa

Short explanation

In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship.
In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign.
The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.