2012 Results

CAT 13 - Automobiles (TVC)



VW Polo, "Dad"13-01514-TVC

Agency (city): adam&eveDDB London

Creative Director(s): Jeremy Craigen

Copywriter(s): Tom Chancellor

Art Director(s): Luke Flynn

Production Company (& City): Pulse, London

Film Director(s): Will Lovelace & Dylan Southern (Thirtytwo)

Production Company Producer(s): Mark Harbour

Agency Producer(s): Natalie Hill & Sarah Browell

Business Director: Paul Billingsley

Account Director: Josh Davoren

Senior Account Manager: Harriet Bates

Planner: Tom Lloyd

D.O.P.: Martin Ruhe

Editing Company: Speade, London

Editor: Leo Scott

Music: Sniffy Dog

Sound Design/Arrangement: Wave (Jack Sedgwick) & Sniffy Dog

Post Production: Framestore, London (Oliver Bersey)

Short explanation

The 90 second spot tracks the evolving relationship, from the moment a protective father first brings his daughter home from hospital, sheltering her and her mother from the rain under his jacket, to the day she finally leaves home, when he hands her the keys to a shiny new Polo - ensuring she ‘stays in safe hands’.


VW Polo. Stay in safe hands. Small but tough.