2012 Results

CAT 13 - Automobiles (TVC)

GOLD

Weapon7 (UNITED KINGDOM)

smart fortwo, "skate fortwo"13-02201-TVC
 

Agency (city): Weapon7

Creative Director(s): Jason Cascarina, Anthony McGinty, Jeremy Garner (Executive Creative Director)

Copywriter(s): Jason Cascarina

Art Director(s): Anthony McGinty

Production Company (& City): Pulse Films, London

Film Director(s): Ben Newman

Production Company Producer(s): Oliver Roksill

Agency Producer(s): Adam Walker (AMV)

Account Director: Rich Moloney

Head of Planning: Dan Bowers

Short explanation

We were asked to celebrate the fact that a smart fortwo only has two seats. Which makes it a lot of fun for two people.

So, we set out to film something that had never been attempted before. We asked two world-class skaters if it was possible for them to perform tricks on the same board simultaneously. And captured the astonishing result.

Description

The smart fortwo is a pioneering compact vehicle that offers economical, agile city driving. But it has no back seats. We were asked to bring to life the unique experience offered by the smart and celebrate the fact it was designed purely to be enjoyed by two people.