Weapon7 (UNITED KINGDOM)
|smart fortwo, "skate fortwo"||13-02201-TVC|
Agency (city): Weapon7
Creative Director(s): Jason Cascarina, Anthony McGinty, Jeremy Garner (Executive Creative Director)
Copywriter(s): Jason Cascarina
Art Director(s): Anthony McGinty
Production Company (& City): Pulse Films, London
Film Director(s): Ben Newman
Production Company Producer(s): Oliver Roksill
Agency Producer(s): Adam Walker (AMV)
Account Director: Rich Moloney
Head of Planning: Dan Bowers
We were asked to celebrate the fact that a smart fortwo only has two seats. Which makes it a lot of fun for two people.
So, we set out to film something that had never been attempted before. We asked two world-class skaters if it was possible for them to perform tricks on the same board simultaneously. And captured the astonishing result.
The smart fortwo is a pioneering compact vehicle that offers economical, agile city driving. But it has no back seats. We were asked to bring to life the unique experience offered by the smart and celebrate the fact it was designed purely to be enjoyed by two people.