|Volkswagen Polo, "Cost Reduction" Campaign|
"Five Bolts", "Double Gasket", "Underbody Protection" & "Adjustable wheel"
Agency (city): DDB Italy
Creative Director(s): Aurelio Tortelli
Copywriter(s): Creative supervisor: Michela Grasso; copywriter Beatrice Furlotti
Art Director(s): Creative supervisor: Daniele Ricci; art director: Maddalena Giavarini
Production Company (& City): Movie Magic Milan
Film Director(s): John Immesoete
We are in the Volkswagen Research Center, where the German engineers designing their cars. The American Bill Right, who is the cost reduction consulting, is trying to cut costs, saving on those details that make Polo superior to other cars in its class. Each time, however, the engineers reject all his ideas. Because first of all there's the quality of Volkswagen Brand.