2012 Results

CAT 13 - Automobiles (TVC)



Volkswagen Polo, "Cost Reduction" Campaign
"Five Bolts", "Double Gasket", "Underbody Protection" & "Adjustable wheel"

Agency (city): DDB Italy

Creative Director(s): Aurelio Tortelli

Copywriter(s): Creative supervisor: Michela Grasso; copywriter Beatrice Furlotti

Art Director(s): Creative supervisor: Daniele Ricci; art director: Maddalena Giavarini

Production Company (& City): Movie Magic Milan

Film Director(s): John Immesoete


We are in the Volkswagen Research Center, where the German engineers designing their cars. The American Bill Right, who is the cost reduction consulting, is trying to cut costs, saving on those details that make Polo superior to other cars in its class. Each time, however, the engineers reject all his ideas. Because first of all there's the quality of Volkswagen Brand.