2012 Results

CAT 14 - Automotive & Accessories (PRE)



Mercedes-Benz, "Night View Assist" Campaign
"Bike", "Child" & "Deer"

Agency (city): BBDO Proximity Berlin GmbH

Copywriter(s): David Missing

Art Director(s): Daniel Haschtmann

Photographer(s): Jan van Endert

Typographers(s): Daniel Haschtmann

Creative / Managing Directors: David Mously / Jan Harbeck

Chief Creative Officer: Wolfgang Schneider, BBDO Germany GmbH

Managing Director: Dirk Spakowski

Group Account Director: Sebastian Schlosser

Account Director: Han-Hendrik Oelckers; Martin Vejdovsky (MARK BBDO Praha)

Account Manager: Joris Jonker; Jana Valencikova (MARK BBDO Praha)

Art Buying: Lynn Sutliff

Post-Production: Sevengreen Picture Works GmbH, Hamburg

Short explanation

On time with the darkest season Mercedes-Benz communicates one of the most modern safety features: the Night View Assist. It sees what escapes the eye of the driver.