2012 Results

CAT 14 - Automotive & Accessories (TVC)


Forsman & Bodenfors (SWEDEN)


Agency (city): Forsman & Bodenfors

Copywriter(s): Martin Ringqvist/Björn Engström

Art Director(s): Anders Eklind/Sophia Lindholm

Production Company (& City): Smuggler
 (Los Angeles)

Film Director(s): Henry Alex Rubin

Production Company Producer(s): Ray Leaky

Agency Producer(s): Alexander Blidner

Account Supervisor: Olle Victorin

Account Manager: Cilla Glenberg/Alison Arnold

Planner: Tobias Nordström

Designer: Jerry Wass

Editor: Spencer Ferszt @ Marshall Street

Post Production: Absolut Post

Advertiser's Supervisor: Ulf Nordqvist, Ulf Nordqvist, Håkan Sernros, Helena Strandlund Selander

Short explanation

It had never been done before, not even in Hollywood. But that didn't stop Faith Dickey, a world record holder in highlining, from trying to do what everyone thought was impossible. Walking a line between two speeding trucks.The stunt was set up to show the precise handling of the new Volvo FH and to create maximum interest for the launch.