2012 Results

CAT 14 - Automotive & Accessories (POS)

BRONZE

BOLD OGILVY & MATHER (GREECE)

Ford Transit, "Shop Windows" Campaign
"Bakery" & "Flowershop"
14-04072-POS
 

Agency (city): Bold Ogilvy & Mather (Athens)

Creative Director(s): Lazaros Nikiforidis

Copywriter(s): Lazaros Nikiforidis

Art Director(s): Vangelis Tolias

Photographer(s): Carioca (Bucharest)

Illustrator(s): Carioca (Bucharest)

Digital Artwork: Carioca (Bucharest)

Account Director: Rebecca Salmona

Account Manager: Maggie Adamou

Executive Creative Director: Yiannis Sideris

Business Unit Director: Lena Belibassaki

Short explanation

In what could also work as an ambient, using different graffiti styles Bold Ogilvy & Mather Athens painted Transit vans around the window displays of different shops to give the feeling that the shops become an actual part of the Transit van.

Description

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