2012 Results

CAT 14 - Automotive & Accessories (TVC)

BRONZE

Khanna \ Reidinga (NETHERLANDS)

TomTom Android, "TomTom Does the Robot"14-04307-TVC
 

Agency (city): Khanna \ Reidinga (Amsterdam)

Creative Director(s): Hesling Reidinga

Production Company (& City): Czar (Amsterdam)

Film Director(s): Gerrit Willemsen

Production Company Producer(s): Willem Bos

Editor: Amber Hooijmans

Music: Nobody Beats the Drums

Short explanation

'Doing the Robot' is just another way of saying 'available on Android'. So we thought that showing TomTom people literally 'Doing the Robot' in a regular office setting would be a fun way to announce the launch of the premium navigation service on the Android platform.

The music was composed and produced by Nobody Beats the Drums.

Description

A film to announce the launch of TomTom's premium navigation service on the Android smartphone platform.