2012 Results

CAT 15 - Media (TVC)



Shaw EXO, "Car Chase"15-02084-TVC

Agency (city): BBDO Toronto

Creative Director(s): Carlos Moreno / Peter Ignazi

Copywriter(s): Craig McIntosh

Art Director(s): Jaimes Zentil

Production Company (& City): Smuggler (LA) /Soft Citizen (Toronto)

Film Director(s): Stylewar

Agency Producer(s): Dena Thompson

Cinematographer : Oliver Wood

Editing House : General Editorial

Editor : Noah Herzog

Music/Sound: Human Worldwide

VFX: The Mill

VP, Group Account Director: Martina Ivsak

Account Supervisor : Chris Edmeades

Account Executive: Christine Michalejko

Director, Advertising: Lisa Cooke


When you watch TV on the new SHAW EXO network, you don't just sit back and watch passively. It's so vivid, intense, and engaging that you literally 'feel' it. To demonstrate this immersive experience, BBDO Toronto placed SHAW EXO viewers right in the middle of a Hollywood car chase. (By literally bolting their chairs to the tops of the cars.) So they not only watch the action unfold through their TV screens, but they actually feel part of it.