2012 Results

CAT 15 - Media (TVC)

SILVER

Mccann Digital (ISRAEL)

Satellite TV, "YES Life is short"15-02863-TVC
 

Agency (city): Mccann Erickson

Creative Director(s): Rona Yakobi

Copywriter(s): Yoav Hebel/Tal Perlmuter

Art Director(s): Sigal Abudy

Description

In order to advertise the great new offer from Yes, Israel's satellite TV Company:
"try us for two months, and if you change you will get your money back"
We came up with a TV campaign that reminds us that life is short and we should try new things.
And who is better to remind us that life is short than Mr. James Gandolffini himself?