2012 Results

CAT 15 - Media (TVC)

SILVER

Havas Worldwide Duesseldorf GmbH (GERMANY)

n-tv, "The n-tv News App Campaign" Campaign
"Merkel", "Memorial" & "Hillary"
15-03446-TVC
 

Agency (city): Havas Worldwide Düsseldorf

Creative Director(s): Felix Glauner, Martin Breuer, Martin Venn

Copywriter(s): Christian Kroll

Art Director(s): Ingmar Krannich

Production Company (& City): JOTZ! Filmproduktion GmbH

Production Company Producer(s): Jan Behrens

Agency Producer(s): Christoph vom Bauer

Account Supervisor: Harald Jaeger

Advertiser´s Supervisor: Cornelia Dienstbach, Jasmin Hoehn

Account Manager: Simone Klinke

Editor: Martin Basan, Jochen Becker

Sound Design: Studio Funk GmbH & Co. KG

Post Production: Pirates ´n Paradise Film & Video Postproduction GmbH

"Merkel"

Short explanation

We see the German chancellor Angela Merkel sleeping at an official occasion.
A god-like finger comes into frame, and wakes her up.

Super: First-hand news. The n-tv news channel mobile app.

"Memorial"

Short explanation

We see the German chancellor Angela Merkel sleeping at an official occasion.
A god-like finger comes into frame, and wakes her up.

Super: First-hand news. The n-tv news channel mobile app.

"Hillary"

Short explanation

We see the German chancellor Angela Merkel sleeping at an official occasion.
A god-like finger comes into frame, and wakes her up.

Super: First-hand news. The n-tv news channel mobile app.

Description

Brief
With the n-tv news channel app you have the opportunity to access latest worldwide news directly just with a finger-tip.
Our task was to create a campaign, that illustrates striking the simplicity and speed of the app.
Solution
We selected different scenes from the n-tv breaking news. While a scene is running, a god-like finger comes into frame and changes the scene with a finger-tip.
Super: First-hand news. The n-tv news channel mobile app.